As you know, owning team rights is a key component in creating affinity between customers and your brand. One of the best ways to leverage fan excitement and recognition of your company marks is through the use of co-branded merchandise.
Merchandise acts as a tangible extension of your brand, lasting well beyond the last tick of the game clock. As our preferred partner, BDA provides industry-leading strategic and executional services to franchises across all major professional sports leagues.
For more than 30 seasons, BDA has supported the NFL (and more recently MLS) at the team, league and sponsor level. As the premiere sports marketing licensee and merchandise partner, BDA manages internal promotional spend including large-scale gifting, VIP hospitality programs, and national partner activation, among others.
To learn more about how you can maximize your team rights, reach out to your dedicated BDA account team:
Ryan Lohnes / Account Manager, BDA / rlohnes@bdainc.com / 425.286.1526