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Experiential Guide
Introduction
How To Use This Guide
Partnership
Mercedes-Benz Stadium Brand Expression
Exterior Brand Expression
Interior Brand Expression
Stadium Infrastructure Guidelines
Overview
Structural
Mechanical & Plumbing
Electrical
Other Systems
Leed Certification
Energy Efficiency
IT Framework
Activation Process
Process Overview
Phases & Timeline
Scheduling & Timeline
Programs
Art Program Overview
Art Environments
Brand Guidelines
The Mercedes-Benz Stadium Brand
The Atlanta Falcons Brand
The Atlanta United Brand
The Challenge Mindset
Mercedes-Benz Stadium Brand Essence
The Falcons Brand Essence
The United FC Brand Essence
The Event Brand Essence
Stadium Operational Guidelines
Flow
Maintenance
Safety
Insurance & Liability
ADA Compliance
Guided Tours
Restrictions
Experiential Guide Contacts
Fan Experience
Overview
Fan Types
Event Types
Engagement Opportunities
Connecting Through Technology
Media Specs
Creative Deadlines
Online
Atlanta Falcons
360 x 50 Mobile Ad
320 x 50 Mobile Ad
220 x 90 Run of Site
300 x 250 Run of Site
Schedule Page Carousel Ad
468 x 60 Run of Site
728 X 90 Run of Site
970 x 90 Run of Site
180 x 50 Nav Ribbon Display Ad
Video Pre-Roll & Companion
Promotions Ribbon
Standalone E-blast
Atlanta United FC
320X50 Mobile Ad
720×90 Run of Site
300×250 Run of Site
Video Pre-Roll & Companion
TV & Radio
Atlanta Falcons
Television
Atlanta Falcons Radio
Atlanta United FC
FOX SPORTS SOUTH
FOX SPORTS SOUTHEAST
English Language Radio
Spanish Language Radio
Print
Atlanta Falcons
Training Guide
Friday Night Lights Guide
Season Ticket Booklet
Pocket Schedules
Cup Stuffer
Atlanta Falcons Yearbook
Atlanta Falcons Playbook
Atlanta United FC
Yearbook
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Resources
Brand Assets & Information
Forms & Guidelines
Directions & Maps
Mercedes-Benz Signage
Replay ID
LED Display Boards
Upper Bowl Fascia
Lower Bowl Fascia
Halo Display
Mega Columns
Atlanta Falcons
Inventory Breakdown
Atlanta United FC
Pitch Display
Inventory Breakdown
PR Plan
Contact
Partner Brand Expression
Spatial Overview
Flow Assessment
Colors, Materials & Finishes
Additional Resources
Conceptual Design
Account Login
Logout
PR Plan
B2B
Infographic
Corporate Event
Media Event
Press Conference
Press Release
Social Campaign
Video
B2B
Name
*
Company
*
Contact Phone Number
*
Email
*
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
Infographic
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Audience
*
Experts in the area to provide deeper insight
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Statistical (SP) data to support subject matter
*
Similar Infographic to use as reference
*
Channels you will use to distribute
*
Twitter
Facebook
Instagram
PR Newswire
Atlantafalcons.com
Client Company Website
Meltwater
Falcons Partner Distribution List
Stand-alone or in conjunction with another element
*
Stand alone
In conjunction
Option 3
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
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please leave it blank
:
Internal Corporate Event
Name
*
Company
*
Contact Phone Number
*
Email
*
Subject Matter
Overall Vision
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
Media Event
Name
*
Company
*
Contact Phone Number
*
Email
*
Subject Matter
*
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
Press Conference
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
Press Release
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Partner's Outline of Press Release
*
PR Boilerplate
Talking Points
*
Attachment
*
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
*
Twitter
Facebook
PR Newswire
Atlantafalcons.com
Client Company Website
Youtube
Vimeo
Meltwater
Falcons Partner Distribution List
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
Social Campaign
Name
*
Company
*
Contact Phone Number
*
Email
*
Dates of Release
Target Audience
Subject Matter
Similar Social Campaigns for Reference
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
Twitter
Facebook
Youtube
Vimeo
Instagram
Snapchat
Upload Logo
Verification
Please enter any two digits
*
Example: 12
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please leave it blank
:
Video
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Talking Points
*
Attachment
*
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
*
Twitter
Facebook
PR Newswire
Atlantafalcons.com
Client Company Website
Youtube
Vimeo
Meltwater
Falcons Partner Distribution List
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
B2B
B2B
Name
*
Company
*
Contact Phone Number
*
Email
*
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Infographic
Infographic
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Audience
*
Experts in the area to provide deeper insight
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Statistical (SP) data to support subject matter
*
Similar Infographic to use as reference
*
Channels you will use to distribute
*
Twitter
Facebook
Instagram
PR Newswire
Atlantafalcons.com
Client Company Website
Meltwater
Falcons Partner Distribution List
Stand-alone or in conjunction with another element
*
Stand alone
In conjunction
Option 3
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Corporate Event
Internal Corporate Event
Name
*
Company
*
Contact Phone Number
*
Email
*
Subject Matter
Overall Vision
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Media Event
Media Event
Name
*
Company
*
Contact Phone Number
*
Email
*
Subject Matter
*
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Date of Event
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Press Conference
Press Conference
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
Overall Vision
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Desired Setting for Event
*
Talking Points
*
Attachment
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Press Release
Press Release
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Partner's Outline of Press Release
*
PR Boilerplate
Talking Points
*
Attachment
*
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
*
Twitter
Facebook
PR Newswire
Atlantafalcons.com
Client Company Website
Youtube
Vimeo
Meltwater
Falcons Partner Distribution List
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Social Campaign
Social Campaign
Name
*
Company
*
Contact Phone Number
*
Email
*
Dates of Release
Target Audience
Subject Matter
Similar Social Campaigns for Reference
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
Twitter
Facebook
Youtube
Vimeo
Instagram
Snapchat
Upload Logo
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
+
Video
Video
Name
*
Company
*
Contact Phone Number
*
Email
*
Date of Release
*
Subject Matter
*
Target Audience
*
Names of Executives
*
Titles of Executives
*
Expertise of Executives
*
Talking Points
*
Attachment
*
Acceptable file types: png, jpeg, jpg, gif, doc, docx, pdf, txt
Channels you will use to distribute
*
Twitter
Facebook
PR Newswire
Atlantafalcons.com
Client Company Website
Youtube
Vimeo
Meltwater
Falcons Partner Distribution List
Upload Logo
*
Verification
Please enter any two digits
*
Example: 12
This box is for spam protection -
please leave it blank
:
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