Following almost every play throughout the game, the Falcons run a replay which begins with a full screen partner logo on a consistent black background. The graphic then transitions into the replay with a logo bug in the lower right hand corner of the video board. Following the conclusion of the replay a full screen partner logo appears to close the replay identification.
Specifications
FORMAT: EPS Logo
FILE NAMING CONVENTION: Year Sponsor Element
DEADLINE: July 25
Production Notes
Please provide an eps logo to your Corporate Partnership Representative for a black background as seen in the video example. The Falcons will provide a proof for your review.
Artwork is due to your Corporate Partnership Representative for Atlanta Falcons approval.
Examples
LED Specifications
COLOR MODE: RGB
RESOLUTION: 72 dpi
STATIC FILES: PNG, BMP, GIF, JPG, TIF
ANIMATED FILES: .MOV (Uncompressed)
FILE LENGTH: :10
PIXEL ASPECT RATIO: Square Pixels
FRAME RATE: 30 fps
AUDIO: AAC Audio, PCM (Uncompressed)
UPPER BOWL LEVEL FASCIAS - 15HD
All content created for these displays should be created based on the following information.
Artwork is due to your Corporate Partnership Representative for Atlanta Falcons approval.
Artwork is due to your Corporate Partnership Representative for Atlanta Falcons approval.
NORTH DISPLAY
CONTENT SIZE: 17,184 x 72 (859.2′ x 3.6′)
NOTES: * Render the final file to 8592 x 144.
SOUTH DISPLAY
CONTENT SIZE: 14,736 x 72 (736.8′ x 3.6′)
NOTES:
LOWER BOWL LEVEL FASCIA - NORTH & SOUTH - 15HD
The actual pixel dimensions of both the North & South display are 10,632 x 72 (531.6′ x 3.6′).
The following is a list of the sizes that content should be created for based on the type content.
The following is a list of the sizes that content should be created for based on the type content.
DISPLAY ZONE: 360 Spectacular
CONTENT SIZE: 10,632 x 72
NOTES:
DISPLAY ZONE: COMMERCIAL MOE
CONTENT SIZE: Refer to image below
NOTES: Content should be design with or without zoned area visible.
DISPLAY ZONE: INNER BOWL FEATURE
CONTENT SIZE: 10,632 x 72
NOTES:
PLEASE NOTE:
- Content specs and sizes are NOT final and may change during the installation and troubleshooting of the displays & controls systems.
- All dimensions are listed as width x height.
- Diagrams are approximately drawn to scale. Display placement may vary slightly.
DISPLAY DIMENSIONS
The actual pixel dimensions of this display are 20,170 x 1,080 (1075.2′ x 57.6′).
The following is a list of the sizes that content should be created for based on this type of content.
Content Specifications
COLOR MODE: RGB
RESOLUTION: 72 dpi
STATIC FILES: PNG, BMP, GIF, JPG, TIF
ANIMATED FILES: QuikTime MOV 4:2:2 HQ & QuikTime MOV 4:4:4:4 to support alpha if needed.
PIXEL ASPECT RATIO: Square Pixels
FRAME RATE: 29.97 fps
AUDIO: AAC Audio, PCM (Uncompressed)
360 SPECTACULAR
CONTENT SIZE: 20170 X 1080 (1075.2′ x 57.6′)
NOTES: * This is scaled symmetrically by the Spyder (Video processor) to fit the true dimensions of the display.
COMMERCIAL MOE
CONTENT SIZE: 2090 x 720
NOTES: *Content will be in a module within Wing Area.
HALO Ad Placement:
CONTENT SIZE: 2090 x 720
NOTES: *Content will be in a module within Wing Area.
Inner Bowl Feature
CONTENT SIZE: 2162 x 2016
NOTES: Feature dictates logo placement. Contact your MSB Corporate Partner Executive for more details.
Instant Replay:
CONTENT SIZE: 2880 x 1080
NOTES: *Animation transition (logo-fly-in/fly-out)
PLEASE NOTE:
- Content specs and sizes are NOT final and may change during the installation and troubleshooting of the displays & controls systems.
- All dimensions are listed as width x height.
- Diagrams are approximately drawn to scale. Display placement may vary slightly.
DISPLAY DIMENSIONS
North Top: 144(w) x 960(h) (7.2′ x 48.03′)
North Middle: 144(w) x 408(h) (7.2′ x 20.4′)
North Bottom: 144(w) x 456(h) (7.2′ x 22.8′)
South Top: 432(w) x 960(h) (21.6′ x 48.03′)
South Middle: 432(w) x 408(h) (21.6′ x 20.4′)
South Bottom: 432(w) x 456(h) (21.6′ x 22.8′)
East Top: 336(w) x 960(h) (16.8′ x 48.03′)
East Middle: 336(w) x 408(h) (16.8′ x 20.4′)
East Bottom: 336(w) x 456(h) (16.8′ x 22.8′)
West Full: 504(w) x 2016(h) (25.2′ x 100.83′)
Content Specifications
COLOR MODE: RGB
RESOLUTION: 72 dpi
STATIC FILES: PNG, BMP, GIF, JPG, TIF
ANIMATED FILES: QuikTime MOV 4:2:2 HQ & QuikTime MOV 4:4:4:4 to support alpha if needed.
PIXEL ASPECT RATIO: Square Pixels
FRAME RATE: 29.97 fps
AUDIO: AAC Audio, PCM (Uncompressed)
DISPLAY ZONE: 360 Spectacular
CONTENT SIZE: 648 x 2016
NOTES: North and West Screens
DISPLAY ZONE: Inner Bowl Feature
CONTENT SIZE: 648 x 2016
NOTES: Feature dictates logo placement. Contact your MSB Corporate Partner Executive for more details.
PLEASE NOTE:
- Content specs and sizes are NOT final and may change during the installation and troubleshooting of the displays & controls systems.
- All dimensions are listed as width x height.
- Diagrams are approximately drawn to scale. Display placement may vary slightly.
Atlanta Falcons
INVENTORY BREAKDOWN - ATLANTA FALCONS
CONTENT OPTIONS:
We are challenging designers to set the benchmark high, rivaling animations as seen
in places such as Times Square or Las Vegas, with something like this.
Our canvas is unique and allows for out of the box thinking to generate content that really
resonates with people when they engage with your brand. We understand there is a significant investment associated to creating content at this level. With that being said an alternative option would be to utilize something like the examples here. Still powerful, these types of animations would be a more economical approach that would be generated using a 3D transition template that would be altered to compliment your brand.
NOTE: Please ensure the visuals deliver the message. While it’s optional, audio should be
used only for ambience or to compliment the visual.
Inventory Specs .pdf
Atlanta United FC
Pitch Display (United Only) - 15HD
The following is a list of the sizes that content should be created for based on the type of content.
COLOR MODE: RGB
RESOLUTION: 72 dpi
STATIC FILES: PNG, BMP, GIF, JPG, TIF
ANIMATED FILES: .MOV (Uncompressed)
FILE LENGTH: :30
PIXEL ASPECT RATIO: Square Pixels
FRAME RATE: 30 fps
AUDIO: AAC Audio, PCM (Uncompressed)
360 DISPLAY
CONTENT SIZE: 10,368 x 72 (518.4′ x 3.6′)
NOTES: * See placement of corners/bends in the display below. Avoiding placing text or logos directly on these areas.
COMMERCIAL MOE
CONTENT SIZE: 10,368 x 72 (518.4′ x 3.6′)
NOTES: * See placement of corners/bends in the display below. Avoiding placing text or logos directly on these areas.
PLEASE NOTE:
- Content specs and sizes are NOT final and may change during the installation and troubleshooting of the displays & controls systems.
- All dimensions are listed as width x height.
- Diagrams are approximately drawn to scale. Display placement may vary slightly.
INVENTORY BREAKDOWN - ATLANTA UNITED
CONTENT OPTIONS:
We are challenging designers to set the benchmark high, rivaling animations as seen
in places such as Times Square or Las Vegas, with something like this.
Our canvas is unique and allows for out of the box thinking to generate content that really
resonates with people when they engage with your brand. We understand there is a significant investment associated to creating content at this level. With that being said an alternative option would be to utilize something like the examples here. Still powerful, these types of animations would be a more economical approach that would be generated using a 3D transition template that would be altered to compliment your brand.
NOTE: Please ensure the visuals deliver the message. While it’s optional, audio should be
used only for ambience or to compliment the visual.